How I Spy Marketing used the strengths approach to embed a culture of success
Situation
Launched in 2005, I Spy is an award winning digital marketing agency. Delivering integrated paid/natural search, social media and website conversion services to clients including RSPCA, Jobsite, Vauxhall, Avon, QVC, Parcel Force Worldwide, Ted Baker, Waterstone’s and Radisson Edwardian Hotels, I Spy is one of the fastest growing digital marketing agencies in the UK.
Pioneers of Uptimisation, a whole new approach to digital marketing that guarantees improved ROI, I Spy had an idea that set it apart in an extremely crowded marketplace from day dot. Quick to develop the technology and the teams to deliver, I Spy’s leadership team was not afraid of setting ambitious growth targets, in spite of a less than encouraging economic climate.
Three years in, and their confidence and dynamism were delivering. So much so in fact that they realised that, unless they planned to capture and instill the culture that had bought them so far, they could soon become a victim of their own success.
Enter the strengths approach …
