There are many ways to look at what drives people. Some people are principles-driven, for example, whilst others are prize-driven. Some believe in following eternal principles; others believe in going for economic or other prizes.
People make these choices at a deep level and these govern their daily actions. Each choice does, of course, bring with it consequences.
People who follow their principles often seem to be happier. Why? They try to follow their inner compass each day and, as the French Proverb says:
There is no pillow so soft as a clear conscience.
People who focus exclusively on ‘prizes’ can be dependent on others awarding them a badge of honour. Sometimes they may become consumed by simply grasping the prize.
There is a third category. Some people make following their principles the actual prize and, in the process, may be given prizes. They do what they believe-in and recognition is simply a by-product.
Let’s explore how it is possible to take this latter route in your life and work.
1) You can clarify the purpose, principles and practice you want to follow in life.
So how do you define your principles? Some people can verbalise them easily. They may say things like:
“It is important: a) To be true to myself; b) To be kind to other people; c) To make a positive difference in the world.”
Others may describe more spiritual or material themes. Many people have written about the power of principles.
As Thomas Paine said: “An army of principles can penetrate where an army of soldiers cannot.” So what can you do if your principles do not roll off the tongue?
One approach is start even deeper. It is to clarify your purpose. This is your ‘what’ – what you are here to do.
There are many exercises that people can use to define their purpose. You may have tackled some of these when attending workshops or reading books.
Virtually all invite you to ‘start from your destination and work backwards’. Such exercises include, for example, this one on clarifying your overall picture of success.
Let’s assume that you have settled on your purpose. You can translate this into key principles you want to follow to reach the goal. This is your ‘how’.
You may believe in encouraging people, creating beauty, working to build a better world or whatever. Finally you can translate these principles into daily practice. This is your ‘when’.
Try completing the following exercise.
You can use all three sections regarding your purpose, principles and practice as a road map to follow in your daily life. In this article, however, we are mainly exploring the principles. So let’s move on to the next step.
2) You can focus on the principles you want to follow and how these be expressed by achieving certain ‘prizes’.
The ‘principles’ and ‘prizes’ approaches are often thrown into sharp relief. When looking at education, for example, these can result in totally different philosophies.
Sometimes these approaches can be combined, but let’s start be looking at the extremes.
* The principles approach in education.
This route focuses on following key learning principles that can be used in many areas of life.
These principles include, for example, taking responsibility, setting learning goals, exploring ideas, developing your thinking, improving your work and achieving your goal.
A key factor is that the learning must be relevant and rewarding. So it is important:
a) To clarify what you want to learn and to set specific goals.
b) To follow your preferred learning style and to keep developing.
c) To master the topic and to reach your specific goal.
The process involves learning how to learn. So you can then apply this skill in other areas of life.
* The prizes approach in education.
This route focuses on doing what is required to achieve a specific prize. The goal may be to gain a badge or pass an exam that will open other doors in life.
Sometimes this approach makes absolute sense. For example, it vital that people achieve certain standards to perform a medical operation or fly an aircraft. So it is important:
a) To clarify the ‘rules’ for achieving the specific goal.
b) To follow the required studying style and deliver the right answers.
c) To do whatever is necessary to achieve the goal and gain the prize.
The process emphasises passing a test. Whilst there are benefits, there can be downsides.
Sometimes the process rewards learning by rote, remembering facts and repeating these to get the right result. People may also ‘put on hold’ certain aspects of development and do whatever is necessary to achieve the prize.
Sometimes it is possible to combine focusing on your principles with also aiming for certain prizes.
The Appreciative Inquiry Model, for example, takes this approach. It invites organisations to find and follow their successful patterns. People focus on the 4D model: Discovery, Dream, Design and Destiny (sometimes called Delivery).
Picking a specific topic, they explore when they have performed brilliantly in this area in the past. What did they do right then? What were the principles they followed? How can they follow similar patterns in the future?
People then express these principles in the form of setting a future goal or Dream. They design how to achieve the goal and put in the hard work. People keep going until they deliver the goods and fulfil the Destiny.
AI’s language may sound ‘soft’: but the model delivers ‘hard’ results. One reason it works is because the principles the organisation believes in are expressed in the form of a stretching but satisfying ‘prize’.
This organic approach is more likely to deliver ongoing sustainable success. You can discover more at the Appreciative Inquiry Commons.
http://appreciativeinquiry.case.edu/
Choosing to follow your
principles to achieve certain prizes
Let’s go back to the principles you believe in. How can you express these in going for a particular prize? Bearing in mind that you can only do your best and ‘control the controllables’, let’s explores some possible goals.
Imagine you have a certain style of writing. You may aim to produce an article, get it published and, if possible, get a specific reaction from people who read the article.
Imagine you believe in running a business in a certain way. You may aim to hit certain targets in terms of your profits, ‘products’ – such as the customer satisfaction ratings – and engagement shown by your people.
Imagine you are a football manager and you believe in certain style of football. Other teams will be trying to stop you, but you can aim to ‘control the controllables’.
So you may aim to ensure your players have a positive attitude, play positive football and do their best to get positive results.
Whatever target your choose, you will aim to express your principles by aiming to lift particular ‘prizes’.
Try tackling the exercise on this theme.
First, describe the principles you want to express in your life or work.
Second, bearing these in mind, describe a prize you want to achieve.
Third, describe the specific things that will be happening on a certain date that will show you have followed the principles and achieved the prize.
Try completing the following exercise.
3) You can make following the principles the actual prize.
“Being true to yourself is the greatest prize,” we are told. Because, to paraphrase the old saying: “What does it profit a person to gain the whole world but lose their soul?”
This highlights a paradox I have found in my own work. Certainly I am results-focused and spend lots of time clarifying the picture of success.
Looking back, however, the most satisfaction has come from following key principles and, as a consequence, achieving a prize.
Twenty years ago, for example, I was asked to help a leadership team to clarify the values for its growing company. Arriving at the off-site, we were told that two senior team members would be late. They had chosen to squeeze in a meeting on-route to the workshop.
We got messages they were on their way, but the traffic was bad. Some of the group suggested we start this first values workshop without the late arrivals, because they could ‘catch up’. But that would be pointless.
The two eventually arrived and I invited the group to make a decision, saying:
“The benefits of living the values in an organisation are enormous. Looking at the values you are going to create, there will probably be one about taking responsibility or showing respect.
"It is a double-message to say it is okay to turn up late and then talk about such values.
"Bearing this in mind, I want you as a team to make a decision. Are you really serious?
"I will go out of the room and give you 15 minutes to discuss the issue. If you are serious – and really want to translate the values into action – then it will be great to work with you. If not, then it is better we go home.
"It is up to you. So I will leave you for a quarter of an hour. Come and get me if you are serious and want to live the values.”
The team took ten minutes to decide. Yes, they were serious.
The two late arrivals apologised for their behaviour and we started afresh. I spent four years working with the company, who actually lived the values they created on that workshop.
Try tackling the exercise on this theme.
First, describe the pluses and minuses of following the principles.
Second, describe how you can build on the pluses and manage the minuses.
Third, rate the extent to which you are serious about following the principles. Do this on a scale 0 – 10.
“That sounds very idealistic,” somebody may say. “But does it work in practice?”
Strangely, it does. Business writers such as Jim Collins, in Good to Great and John Kay, in his book Obliquity, show how companies that pursued their long term principles – rather than short term profit – actually reaped the greatest reward.
“Ah, but some of the companies described in such books hit the buffers,” somebody may say.
Yes, they do. Why?
They often stop following the eternal principles they claim to believe-in. Certainly such guidelines must be expressed in modern day practice.
But such values are forever. They need to be lived, rather than laminated and left to gather dust.
Certainly there are challenges if you aim to follow your principles.
Imagine you are a golfer who is taking part in a pre-qualifying tournament for a major championship. Your ball is deep in the roof and, unbeknown to others, you accidently touch it when preparing to drive.
Do you show you have committed a foul? Or do you hide the offence? The choice is yours. And so are the consequences.
Franklin D. Roosevelt said that: “Rules are not necessarily sacred, but principles are.”
Frank Lloyd Wright continually drew his inspiration for architecture from nature. He said:
“I go to nature every day for inspiration in the day's work. I follow in building the principles which nature has used in its domain.”
Try completing the following exercise.
First, describe the specific things you can do to keep checking you are following the principles.
Second, describe the specific things you can do to check you are on course for the prize.
Third, describe how you can make following the principles the actual prize.
Albert Camus’s book The Fall charts the demise of its narrator who had the opportunity to live in ‘good faith’, but instead chose to live in ‘bad faith'.
The narrator says: “I'll tell you a big secret, my friend: Don't wait for the Last Judgment. It happens every day.”
The people we admire often make following their principles the actual prize. Try completing the following exercise.





























