We often learn from other people’s experiences. So this section contains stories about how people, teams and organisations have used their strengths. Some stories are quite ‘personal’. For example, how individuals have set up their own businesses or have overcome adversity. Some stories are more ‘corporate’. For example, how Sony Europe has implemented The Strengths Way across its business.
If you have a strengths story to share, please contact our curator and chief story teller Nicki Hayes.
November 17th, 2010
How I Spy Marketing used the strengths approach to embed a culture of success
Situation
Launched in 2005, I Spy is an award winning digital marketing agency. Delivering integrated paid/natural search, social media and website conversion services to clients including RSPCA, Jobsite, Vauxhall, Avon, QVC, Parcel Force Worldwide, Ted Baker, Waterstone’s and Radisson Edwardian Hotels, I Spy is one of the fastest growing digital marketing agencies in the UK.
Pioneers of Uptimisation, a whole new approach to digital marketing that guarantees improved ROI, I Spy had an idea that set it apart in an extremely crowded marketplace from day dot. Quick to develop the technology and the teams to deliver, I Spy’s leadership team was not afraid of setting ambitious growth targets, in spite of a less than encouraging economic climate.
Three years in, and their confidence and dynamism were delivering. So much so in fact that they realised that, unless they planned to capture and instill the culture that had bought them so far, they could soon become a victim of their own success.
Enter the strengths approach …
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August 10th, 2010
Horse whisperer Kelly Marks pays respect to her mentor, Monty Roberts …
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August 5th, 2010
Kate Lavender is passionate about motivating staff to create compelling customer experiences that ensure highly satisfied customers. Serving her apprenticeship as director of customer services for Air Miles, Kate went on to work with companies such as AXA PPP Healthcare, Last Minute.com and Sony.
This story shares how the strengths approach helped AXA PPP customer services move on from post merger chaos to achieve ongoing success …
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August 4th, 2010
We all have mentors at various times in our career.
David Pilbeam has been fortunate to have worked for, been influenced by, and loved, a few. His professional and private life would look very different without them, he believes.
Here are the most useful five messages these mentors have shared with him…
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August 4th, 2010
Focus on what you what you can do, and not what you can’t – it’s a memorable and important maxim. And if you wonder what makes it so important, consider Bengt Elmén’s perspective …
The cerebral palsy that has been with Bengt since birth has shaped his life – for good, not bad. Rather than be limited by what it took away Bengt embraces the way it defines and refines his sense of self. Bengt’s love of learning, of people and facing up to a challenge have seen him lead a multi-million dollar organisation.
Now he is a global mentor and motivator to people who, like him, put achievement into action.
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